Coke marketing plan pdf

This report looks at various marketing techniques used by coca cola to become one of the best known brands. Presentation marketing plan of pepsi pepsi the coca. Cocacola with its rich history and legacy of over a decade, with its exceptional marketing strategies and a supreme portfolio consisting of over 500 beverages. Aug 03, 2015 effective marketing strategy has played a critical role for coca colas success in the global marketplace. Marketing plan for coke 3 waters, juices and ready to drink teas. Coca cola marketing plan essay example for free newyorkessays database with more than 65000 college essays for studying. In the role of marketing consultant, i am presenting a marketing plan and a marketing research brief for cocacola, a leader in the softdrinks industry. See cocacolas marketing strategy with instagram influencers. Marketing plan for coke running head marketing plan for. Marketing strategy of coca cola mayureshnikam1, vishal v. Developing marketing plan for soft drink marketing plan introduction. Pdf strategic marketing plan for cocacola 2016 researchgate.

Cocacolas current target market is adults looking for a new. In addition, the cocacola company is in many other countries including india that are in the growth stage of the product life cycle marketing. Coco cola marketing strategy and market plan executive summary giant soft drink company coca cola has come under intense scrutiny by investors due to. During its first year, cocacola sold an average of 9 drinks a day. Marketing plan coca colaexecutive summarythe cocacola company was first established in 1886 by dr john styth. The company is most wellknown for its soft drink, coke.

It helps in creating a realistic plan of approach which states the methods to achieve. Sep 07, 2016 the marketing plan also covers the current position of the business, its target market and a set of marketing tools or marketing mix that business will use to achieve marketing objectives. The international empire of coca cola spans more than 200 countries. Developing marketing plan for soft drink term paper marketing. The 4 ps of coca cola include the product, the price, the place and the promotions. Proposed strategy compare coke life to different coke products compare it to similar products in the market.

Coca cola advertising strategy is boldly experiential with innovative design of posters and print and media advertising. Discussion and analysis of the marketing strategy of coke. Marketing plan on marketing plan for cocacola marketing assignment cocacola is not a premiumpriced product, but it is comparatively expensive than other similar brands available in the market. The company has spent huge amount of money over more than a century to build a brand that has a high customer. Marketing history market research in the beginning. The cocacola brand is globally valued and recognized.

Developing marketing plan for soft drink term paper. Since its existence, cocacola has used extensive and diverse advertisements to increase its market share, this has led it to become one. Coca cola is one of the two leading brands in the soda industry and the largest brand of nonalcoholic beverages in the world. Marketing plan for coke in business vehicle for matching ends with means, or marketing resources with market opportunity, marketing planning becomes the mechanism through which a company is brought into line with the external environment. When establishing a rebirthed marketing plan every aspect of the marketing plan must be critically examined and thoroughly researched. Since its founding in 1886, the cocacola company has become a global force. You do this by integrating your brand strategies through your company at every point of public contact. Coca cola marketing strategies free download as word doc.

The company owns and markets a broad range of nonalcoholic sparkling beverages such as cocacola, diet coke, sprite, fanta and the coke zero brand which we will use for our marketing plan coca cola company 2015. Choosing the right price and the right pricing strategy is crucial to the marketing. Presentation marketing plan of pepsi pepsi the coca cola. Mar 11, 2015 the integrated components used by coca cola employed a mass media methodology which included television advertising, print media and banner ads. Coke and pepsi have since been competing to rein the global market in consumer beverages. Coca cola has been quick to embrace new mediums that have developed over the years radio, television and now internet. In 2014, cokes share a coke campaign enjoyed popular success with fans, and the company continued to capitalize on its success in 2015, when it rolled out share a coke 2. Marketing strategy of coca cola coca cola strategy. Marketing lessons for coke from perus big cola an emerging cola brand from peru schools the giants on how to achieve big growth. Cocacola is launching a christmas ad that it hopes will unite the world in its largest ever festive marketing push. Choice providing a great range of product options, so that customers can choose according to balanced diets and active. Marketing plan coca colaexecutive summarythe cocacola company was first established in 1886 by dr john styth pemberton. Marketing plan measuring success current strategy vs.

Coca colas strength is marketing and new marketing and advertisement channels have a big impact on the company. Coca cola market plan and market research free essay example. Heres how cocacola keeps its marketing strategy focused. What marketers can learn from cocacolas share a coke campaign success 1. Discussion and analysis of the marketing strategy of coke zero in. Coke plays a role in soft drink population in the world. The company has declared its total compliance with the following 4 principles of responsible marketing policy. Marketing strategy is an idea which grows from the. Apart from this, there are various strategies that. Today, thecompany is the worlds leading manufacturer in the beverage industry, operating globally inmore than 200 countries with its head office located in. Jones soda brand audit group by consulting trade magazines, internal and external business publications, company reports, analytic com mentaries, and consumer surveys, our team investigated the integrated marketing communications and.

Marketing plan for coke in business vehicle for matching ends with means, or marketing resources with market opportunity, marketing planning becomes the mechanism through which a company is brought. Price is also central to marketing where it is one of the four variables 4 p. Marketing strategy and plan coca cola drink companies free. The marketing mix of coca cola has been changing over time with more and more products being added such that today it has 3300 products. Marketing plan for coca cola essay example 1848 words. A study on the marketing strategies for millenniums. However, coca cola has to maintain even increase the carbonate consumption over the world. The company has a large product portfolio of sparkling and still beverages.

The objectives of the marketing plan are strategically centered around 3 criteria. Since its existence, cocacola has used extensive and diverse advertisements to increase its market share, this has led it to become one of the most recognized name brands in the world. Realistic objectives when it comes to the detailing of the marketing objectives, realism is very important lee et al. It will give opportunity for coca cola to widespread the product to fulfill consumer who already addicted with the coke. Despite having a higher price than many local and international brands, cocacola is still able to gain the highest level of acceptability among all.

The product is controlled by the cocacola company, a. Jones soda brand audit group by consulting trade magazines, internal and external business publications, company reports, analytic com mentaries, and consumer surveys, our team investigated. Currently many europeans are beginning to be more worried about their health, which has increased cocacolas diet coke and coke zero sales fuhrman, 2007. The integrated components used by coca cola employed a mass media methodology which included television advertising, print media and banner ads. The bench mark of the company is coke and the major products include cocacola, sprite, fanta, barqs root beer, and coke zero. Marketing mix of coca cola 4 ps of coca cola coca cola 4. It is important for the company to connect to the customers through different channels. Brand looks like the relationship between a product and its. In coca cola marketing mix, promotions and place plays a major role in building the brand. Presentation marketing plan of pepsi free download as powerpoint presentation. Marketing strategy in a nutshell maps an idea which forms the base of sustaining business keeping in mind the longterm benefits and competition in market. Introduction marketing is definitely one of the major factors that contribute towards the success of any business.

In marketing plans it has typical structure with respective purpose which is incorporated while developing marketing plan for cocacola company. The report also tries to forecast some of the future strategies that may be adopted by them and impact in their growth. The marketing objectives are required by every business and the objectives of the marketing plan are as follows. Pdf coco cola marketing strategy and market plan ekin duran. A marketing plan is a written document that details the necessary actions to achieve one or more marketing objectives. Coke has had a huge role in shaping our image of santa clause. The report is consisting of four aspects which covered company profile, marketing mix, marketing plan, and implementation and control. Apr 21, 2011 the objectives of the marketing plan are strategically centered around 3 criteria. The marketing strategy of coca cola is a mix of three important elements affordable prices, worldwide accessibility and great consumer connection. This is the comprehensive report that contains the components of marketing plan of nike inc. It all started years ago, in 1886, when a confederate colonel in the civil war, john pemberton, wanted to create his own version of. Coca cola posted 8 per cent volume growth in the octoberdecember. Distribution strategy in the marketing strategy of coca cola it uses several sales and distribution models depending on market, geographic conditions and the customers profile. This stepbystep guide covers all aspects of the marketing plan with a cocacola example.

Advertising strategy of cocacola at cocacola beverages pvt. With the marketing efforts for the share a c oke campaign officially launching last week, we wanted to reinforce three very important marketing concepts for businesses to adhere to as exemplified by one of the most iconic brands in the world. Coca cola marketing plan essay sample new york essays. Coca cola marketing strategies pepsi co coca cola scribd. Marketing plan introduction pic the cocacola company was originally established in 1886 by dr. Hills in marketing option and marketing in the portable mba in entrepreneurship. International marketing plan for cocacola company bartleby. The company is hosting a wide range of beverage products to ensure customers wide choice. The market of drinks in the united states alone is. Other brands owned by the coca cola company that have a strong brand image. Realistic objectives when it comes to the detailing of the marketing objectives, realism is.

Coke as a brand in itself tries to substitute the entire soft drink. John styth pemberton, since then the company has developed into one of the largest companies in the world and accomplishing more than they could ever imagine such as becoming the worlds number one manufacturer of soft drinks, operating. Cola black 2006,diet coke plus 2007,cocacola orange 2007,summer of us coke range 20072008 growth rate of cocacola in india. This consists of examining market research, auditing business and current situation situation analysis and carefully scrutinising the soft drink industry and possibilities for coca cola in the market.